Toy Fair 2010

The toy fair is an event in which different toy makers get the chance to exhibit their products. The event takes place in New York, at the Jacob K. Javits Convention Center and showroom locations from February 14 -17, and is the largest of its kind in the western hemisphere. The show is put on by the TIA, Toy Industry Association, a non-profit which “association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales”. The show is not open to the public and no one under the age of 18 is allowed to go to the fair, but it is a place for buyers and sellers to come together to show off the hot new toys this year.

Here are pictures of some cute toys and costumes taken by those covering the event from


Here are some adorable erasers:

A limited number of these erasers can be purchased at Hallmark stores, but there are a few different ones here that I have never seen in person and would love to buy!

Here is a My inflatable Buddy:

This company makes these plush stuffed animal covers which go over a plastic, air filled bladder. This way parents can afford to buy large toys for their kids, but they are easy to store by deflating and easy to play with by quickly inflating. the coverings are also very easy to wash should something happen to them. Another plus is that the animals are light weight for kids to carry around.

An adorable little backpack:

Giant stuffed animals on display:

Here is a creative setup of perfect petzzz:

These are super realistic sleeping animals that offer all the cuteness of a sleeping animal without any of the problems associated with a real pet. These little guys “breath” as well while they sleep. They offer many different dog and cat breeds, as well as pandas and accessories.

Here are some cute examples of products from peace toys:

The bunny and other stuffed animals are made from organic cotton, and the globe the bunny is on is one of the company’s hugg-a-planet line. The globe is the hugg-a-planet earth, while they also offer hugg-a-planet with moon, hugg-a-planet mars, and hugg america soft map.

MerryMakers had this stuffed toy of their character Skippyjon Jones:

Skippyjon is is a children’s book character – a Siamese kitten which pretends to be a Chihuahua superhero. Sounds cute to me!

Here are Totem Tribes:

These little guys are designed like animal spirits and can be stacked. They have a website, but it simply has a video of them and it says that the full sight will be coming in March.

Here are Pancake Puppies:

These little guys remind me of pound puppies, but mixed with pancakes. They should have their own cartoon…


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