Cutest Super Bowl Commercials 2015

The big game has come and gone, did your team win? If you are like The Human you care more about the commercials than the actual game. It kind of ruins that experience when the big players release their commercials early online. In any event, The Human did not watch any spoilers so all the commercials were new. Still, there were not many cute commercials this year.

Here are The Human’s picks for cutest commercials:

“Fable” – Mercedes-Benz

Cute woodland creatures in a retelling of the tortoise and the hare? Cute, slightly inappropriate, but fun none the less.

“First Draft Ever” – Avocados from Mexico

It has animals in it, that is about all I can really say for it.

“When Pigs Fly” – Doritos

Inventive and cute, I am glad this pig could help his boy get some Doritos.

The winner of cutest commercial:
“Lost Dog” – Budweiser

Glad that Budweiser did not disappoint again this year! A freindship between a puppy and Clydesdales? The horses even save the puppy, this one was well put together!

Honorable mention:
I don’t know if this is actually made for game day, but The Human first saw it then:

K9 – Xfinity

Again, it has a dog in it and it is funny so it had to be included.

And today during the Puppy Bowl Animal Planet aired the Subaru “Dog Tested. Dog Approved.” commercials again so here is a compilation of those:

Hope you enjoyed your big game experience!

-Fizz

GoDaddy Removes Puppy Super Bowl Commerical

GoDaddy, a domain name registry site which you can also use to build your website, is well known for controversial and disgusting ads during the Super Bowl and in their general marketing campaigns.

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GoDaddy

As many other companies are doing in recent years they released the commercial ahead of game day. At first glance the ad seemed innocent enough entitled “Journey Home” and featuring a puppy.

Here is the puppy, named Buddy, featured in the ad:
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Journey Home – GoDaddy

The end of the commercial however made many upset. The commercial, which has been removed from Youtube and will not be aired during the Super Bowl, can be viewed here. We refuse to host it here because we do not agree with the commercial’s message which while not intentional was not well thought out either.

The overview of “Journey Home” is as follows:

Buddy a cute golden retriever puppy is traveling in the open back of truck with two other puppies which are irresponsibly in an open brown box. Buddy, not in any container, is bounced out of the moving truck landing hard and amazingly without injury in the grass.
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Journey Home – GoDaddy

The puppy then goes on what appears to be a long trek over at least one day and night through rain and hardship before reaching a white house with a red barn which you believe is the puppy’s home.
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Journey Home – GoDaddy

However, when the assumed owner greets buddy she exclaims in a sickeningly sweet tone: “Buddy! I’m so glad you made it home! Because I just sold you on this website I made with GoDaddy.” It seems to be okay that such a young puppy went missing, and she still sold him even wihtout knowing his whereabouts or if he would be alive to send to someone else.Screenshot 2015-01-28 at 3.12.52 PMJourney Home – GoDaddy

The puppy is then shown in a box, in a truck, being shipped to his new owner again irresponsibly in an open brown box with the last line from his previous owner/breeder being “Ship him out.”
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Journey Home – GoDaddy

The tone of the ad makes it appear that GoDaddy endorses or encourages the online sales of animals for profit without regard for their welfare. The use of a cute puppy was simply intended as a play on the fact that other incredibly popular Super Bowl commercials from companies like Budweiser have used puppies in recent years, and which Budweiser has been teasing as the subject of their ad again this year. The joking tone/twist at the end was to make light of that for GoDaddy’s own benefit.

The backlash to the tone and ending of the ad was immediate and often harsh. A change.org petition was started to get the ad taken down. Many took to social media sites like Twitter to make their opinions heard:

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At first the company defended the ad before realizing how much, and how many, people found their message disturbing.

Why yes, these businesses might want an online presence but they should not be treating their business, animals, sales, or shipping in any manner like which was conveyed in this ad spot regardless of if they are a breeder or shelter. Responsible breeders place puppies in good homes which are usually judged for condition first with owners who demonstrate they are ready to own such an animal. They are not simply shipped out to a mysterious new owner immediately, especially in such a short time frame as the commercial suggests. They will also show perspective owners something more than a mere website, like the condition of their facilities and the puppy’s parents. Shelters also benefit from background checking prospective owners, checking the fit of a dog with potential adopters, checking dogs for potential behavioral problems and making that information available before adoption, and overall showing an interest in making a good placement in a responsible home over just making money.

The SPCA was very vocal about the ad:

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And finally the SPCA, like many others who tweeted GoDaddy, got a reply that made some sense:

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GoDaddy removed the ad from Youtube and went as far as pulling it from their lineup of commercials to air during the Super Bowl as the company explains on their blog:

This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.

We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for.  At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear.

The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.

Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.

I wish more companies would listen to the response of the public in regard to what impact they are making in the world! I also appreciate that the puppy in the ad was sourced from a responsible breeder and found a loving home in a manner much better than what the dog had to go through it the ad that made him famous.

GoDaddy has made a lot of commotion in the past and had to back pedal a lot – for how they use women in their ads online and in commercials – and now for how they portray animal welfare. I hope this will make them think before they decide what to do in their next commercial. It would be great for them to do something endearing, encouraging, or actually funny and not disgusting or distracting. They will need to make more improvements before The Human ever gives them any business because they keep making the same marketing mistakes.

What do you think, was it a good idea to pull the ad? Is the ad really as bad as it seems, or is it just funny?

– Fizz

Super Bowl Commercials 2013

It is that time again, the big game has been played and many advertising dollars went towards commercials. This year on CBS the price for 30 seconds of ad time was $3.7 – $3.8 million, with an expected audience of over 100 million viewers. I only watch the game for the commercials, and was kind of disappointed again this year. Coke did not have any cute ads this year, the one with the security cameras was good but the race one was not. But there were funny commercials not featuring cute animals which I enjoyed (my favorite of those ads was from Oreo).

The game actually surprised me. The power outage was a bit crazy but even though I did not care which team won the plays were amazing and the game was really close by the end. I do wonder if the blackout caused problems with which ad spots aired when, as there seemed to be a set of commercials aired twice in a row.

Here are a list of my favorite cute commercials:

1. Sketchers – “Man vs. Cheetah”

I have always loved Cheetahs, and gazelles, so this one makes the list. I love the wink from the gazelle.

2. Cars.com –  “Wolf”

A wolf puppy! How can I not include this one?

3. Toyota RAV4 – “Wish Granted”

So this ad does not feature that many cute animals, but the dog and talking squirrels are great. Plus the commercial is really funny and much better than a lot of the ads overall.

4. Kia Sorento – “Space Babies”

Featuring cute baby animals and a funny-ish ending assures that this ad makes my list.

5. Doritos – “Goat 4 Sale”

I thought this one was funny and the goat was cute. In my opinion the Doritos commercials from the past couple years have been really interesting and inventive – I look forward to them each year.

6. Budweiser – “Brotherhood”

This was my favorite commercial! A great emotional story complete with baby Clydesdale. I could not have asked for more from this commercial, and a major plus given the brand’s other strange ads which ran multiple times during the game.

You can find all the commercials on youtube at adBlitz.

This is What School Stress Leads To….

So I am extra stressed over school because I am trying to get caught up on homework. I know it is only the second week of class, but my auditing class covered three chapters in our first 4 hour class period. So I had to read all those chapters plus the next two to be caught up for class tomorrow. I am sick of auditing. Not to mention I have not even started my advanced accounting homework. So this stress has lead to this:

I would love it if this commercial happened in my city –

This is my first attempt at putting a youtube video in a blog post…so forgive me if it does not work!

This is a Sony Bravia TV commercial featuring Play-doh bunnies emerging from many places and all coming together to form other shapes. The ad took 40 animators three weeks and 2.5 tons of plasticine to create this. You can read more about this ad at: http://www.techradar.com/news/home-cinema/high-definition/sony-bravia-ad-goes-for-bunny-colour-fun-168152